Jeff Tomsic, the director of “This Is Not Happening,” “Tag,” and “The Degenerates” was a recent guest on a YouTube show called “The Church of What’s Happening Now” and explains how, while working on Truth Initiative commercials, ended up becoming addicted to smoking. The video is embedded below and the relevant segment starts at the 23 minute mark.
“It’s actually how I started smoking. While I was making an anti-smoking campaign for the Truth, and the only place you could go to have like private conversations was the smoking area, because it was hidden from the clients and the crew and producer would go there to smoke, so we’re shooting overnights in Queens, f’ing miserable, like a grocery store, and one night I’m just like, oh give me one of those Parliaments. I was so f’ing tired, it was like four in the morning or something like that in Queens. And the next night I was like, give me another one of those to wake me up a little bit and then I bought a pack. It all happened on the Truth dot com”.
The irony does not escape us, considering that the Truth Initiative goes by the slogan of “inspiring tobacco free lives”.